Dr Sazana Jayadeva is an Assistant Professor in the Department of Sociology at the University of Cambridge in the UK. In a recently published analysis, she examines the question of what influence Indian influencers in social media such as Facebook and YouTube have on the decisions of prospective Indian students in favour of Germany as a possible host country. In the interview, she explains what prompted this research question, what the key findings of her study are and what conclusions she believes can be drawn from this for university practice.
