Blog posts by the tag University marketing

“Germany is one of the most trusted countries in the G20”

Every two years for over a decade, the British Council has conducted the Global Perceptions Survey, a worldwide survey of young people of university age. They are asked not only about their image of the United Kingdom, but also about their image of many other countries, including Germany. To mark this year's survey, Alistair MacDonald, Senior Policy Analyst and Project Officer at the British Council, explains the objectives and methodology behind the survey project, what the key findings of the last survey were, what he expects from this year's survey and how Germany's ratings have developed over the last two rounds of the survey.

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